Trade fairs and exhibitions are becoming an increasingly important element of the communications strategy of many companies. Their contribution to the marketing-mix will continue to grow in the coming years.

As an exhibition location in the heart of Central Germany offering 11 000 sq.m. of floor space (indoors) and 40 000 sq.m. (outdoors), the GLOBANA TRADE CENTER is the ideal place to market and present products, services and information.

Particularly in view of the growing number of small and medium-sized specialist trade fairs, the GLOBANA TRADE CENTER seems the ideal choice to provide a platform. Key features are:

• Strategic central location
• Ideal accessibility and public transport connections
• Size and flexibility of the exhibition halls
• Expertise of GLOBANA as a trade fair organiser
• Professional organisation and supervision
• In-house equipment and exhibition stand construction
• Rooms for accompanying congresses
• Gala hall for trade fair party and accompanying programs
• Trade fair gastronomy
• Business and congress hotel on site

Since the mid-1990s, GLOBANA has developed a number of its own trade fairs that have meanwhile become established features of the expo calendar. Every six months there are the trade fair "MMC Fashion Leipzig" and the shoe trade fairs "Shoe Start" and "Shoe Time"" which have established themselves as the most important regional trade fairs in Germany in their sector.

Benefit from our experience as trade fair organisers! We would welcome the opportunity to help you with the conception, planning and organisation of your trade fairs and exhibitions!